You’ve decided you need a enterprise video and need to have to hire a video production company. Unless you know precisely what you want and how you want it created, deciding upon a production organization can be a daunting process. Issuing a request for proposal (RFP) can be the finest indicates of sourcing video production talent if you are hunting for input from professionals – some new concepts on how most effective to convey your message. By giving the production business particulars in crucial locations you will be providing essential facts needed for a meaningful quote. Here are some suggestions and essential facts for your RFP:
1. In your RFP give a brief outline of the video objective – to generate much more net leads, to educate viewers about a new product or procedure, to generate excitement around a new item launch, and so on. This will enable the video corporation identify your ambitions and objectives.
two. Give an estimate of the length of the video. Don’t forget, significantly less is extra, especially with web video. Intro business promo videos are ideal kept two-3 minutes extended. Educational videos can be longer but generally maintain in mind the video really should be focused and hold the viewers’ attention. If you want your video to cover two distinct topics take into consideration creating two separate brief videos. Supplying the video length(s) will give the producer facts required for quoting.
three. Specify the shooting location – your workplace or plant or do you require a studio?
4. What is the needed style of your video? The video could be a product demo, testimonial interviews, message from the President, product comparisons…detail as a lot as you can.
five. Who will be in the video? Staff members, plant staff, satisfied customers, skilled actors?
6. Do you require specialist narration or will business workers deliver the dialogue and narration?
7. What is your timeline? When do you will need the finished solution?
8. What are the deliverables? DVD, Blu-ray, YouTube or Flash Video, Broadcast or a mixture of formats?
9. Do you have a price range in mind? This may well sound at initially like you are opening a Pandora’s box, however, if you envision a video with higher production excellent but do not give particulars that would lead the producer to this conclusion the producer may quote on a production level that does not meet your expectations. 1 way around this is to ask for production worth options. For instance, with a budget of $2000 (or less) what can you deliver? What can you deliver for $4000 or $10000?
Always suggest how you want the RFP response structured. For the sake of comparing responses you could ask the quoted price tag stated in the cover web page. You might have a detailed list of information and facts essential in a particular order such as:
Cover Letter, Contact Information and facts, Production Crew, Project Production Method, Function Program, Relevant Project Knowledge, three Consumer References, Detailed Quote, DVD Demo Reel
Always state the RFP closing date and time for responses, how responses will have to be delivered (challenging copy, e-mail or each) and that late responses will not be regarded.
Have you seen a video style you actually like? If so, present a link so the Producer can get a much better thought of what you want.
For larger projects you can ask for:
• A Video Therapy. A treatment is a statement of the project displaying that the producer understands what you want to reach with your video and provides a summary how the video will be made.
• A detailed work plan displaying milestones at definite dates that you present.
• Gear list. This might assist you ascertain which producer has the far better tools to do the job. If you or a member of your RFP group are not familiar with video/photographic equipment this could be meaningless information and facts. Retain in thoughts quite a few specialists do not personal all their equipment – they rent it to preserve pace with the newest and most recent out there. You could ask what equipment they would use and how this would add to the overall production level of the project.
• Risk Mitigation. Recognize the possible regions of threat and what plans will be in location to reduce threat. Video Content Creation Singapore could cover crew replacement in case of illness, unfavourable weather situations and if some thing takes place, ‘what is Strategy B’?
• You can even state your scoring method for responses, for instance 20% for expertise with equivalent projects, 20% project cost, 20% client references, 20% demo reel, 10% completeness of response, 10% understanding of project and good quality of response.
What to appear for in a video RFP response? Here are crucial areas to enable you select your ‘preferred producer’.
• Did the producer full the response in your expected format? If the response is incomplete, did not arrive just before the deadline or not in your stated format this ought to speak volumes.
• Has the Producer worked on comparable projects? Do they have some know-how of your company, product or service? Does it seem they researched your organization just before they made a written response – did they do their homework?
• Examine their video treatment, approach and perform program. You are hiring pros who can bring you fresh tips. A producers’ inventive talent is their greatest asset. How can they apply it to your project?